Gusto, formerly ZenPayroll, is a human relations software company that manages payroll and benefits for a significant and growing number of smaller tech-forward companies. The growing company just released the first commercial for its product, which stars Kristen Schaal as an ever increasing number of "Zoes": payroll Zoe, benefits Zoe, even horticulture Zoe. The core idea seems to be that, using Gusto, one office assistant can do a number of different jobs. That might be true and is certainly appealing to employers, but the joke illustrating the claim strikes an odd chord. Job loss from automation is a real issue likely to affect more than half of the workforce in the coming decades.